B2B Communications ○ Technical Training ○ AI-Assisted Content
Your customers are harder to persuade.
Your own team is harder to motivate.
And it's hard to pin down how AI can help with either.
I can help develop content that engages with skeptical buyers, and help your teams actually use new systems. Putting AI to use where it makes sense.
From unclear situations to clear next steps.
You probably don't need more advice. You need someone who’s been in the room.
Someone who understands what gets in the way, and how to make things happen.
My international MBA gives me the frameworks. 40 years across corporate, agency and independent roles have taught me what actually works. I know these situations:
• A strong product - but content that doesn’t persuade
• A new system that’s in place - but not being used as intended
• Vast technical knowledge that isn’t turning into engaging content
• AI tools that promise a lot - but don’t produce reliable results
This is where I work.
I take what you already have - knowledge, systems, tools and context - and make more of it: content that persuades, systems people actually use, and AI with a practical purpose.
Image: Amberrose Nelson
My story in numbers
270+
On-site technology trainings
Technology rollouts, face-to-face. Management discussion on the process and benefits. Then hands-on demonstration and do-it-with-you training for the team.
200+
One-to-one online coaching sessions
Customer service businesses, solopreneurs, non-profits, intergovernmental organizations. Often about finding clarity when the path forward feels unsure.
45 years
Seeing what works, ditching what doesn't
In international, corporate, and freelance life, I’ve seen systems, fads, and shortcuts come and go. What endures is clear thinking and steady action.
24 months
Living the disruption dream
Watched translation clients fade. Copywriting work dry up. My own USP vanish. Had to reframe my skills and purpose. Using AI to make things easier, not harder.
About me...
Over the last four-plus decades I’ve worked on all sides of the table. As a senior client and agency account man. Worked at corporate HQ, and at small non-profit organizations with big dreams. Always helping teams and individuals turn intentions into actions.
I’ve got an International MBA and know the frameworks. What’s different about me: I use them to map clear next steps, not to fill slide decks or create multi-phase plans for change that’s already upon us.
Teams struggle - and succeed - with new technology. I've seen this over and over, delivering over 270 on-site tech trainings across Germany, Austria, and Switzerland over the last seven years. Arbeite sowohl auf Deutsch als auch auf Englisch.
My style is straightforward, collaborative, and fast. We use theory wherever it helps frame an issue or find a solution. And enable you to take the right next step, right now.
Practical ways I can help.
We can focus on one concrete step:
working with your team to ensure a new system is used in daily work, turning technical material into usable content, getting your team aligned on AI, or building a website that actually brings in inquiries.
Or we start with a single issue that’s currently stuck - and move it forward.
Either way, use the Get Started form to give me some background.
That way, our first conversation is already focused and useful.
Technical training that works in practice
Your team has a new system but it’s not being used.
I work with your team on real tasks to show how a new tool is used - and how it fits into daily work.
You get a focused, hands-on training that improves real usage - not just theory.
3-hour AI kick-start team workshop
Your team is using AI chatbots with mixed results.
In a half-day group session, on-site or virtual, we establish a common understanding and consistent approach.
You leave with one task or process optimized - and clear, practical next steps.
Technical material into publishable content
Your technical team's know-how isn't turning into usable content.
I take your slides, notes and internal documentation and give it structure and clarity, with AI support.
You get a publication-ready draft within 3 days, without AI errors or bloat.
AI-assisted editorial workflows
AI speeds up drafting.
But now you spend more time rewriting than writing.
I help agencies and technical B2B teams build workflows that produce accurate drafts that avoid rewrites.
You get: usable first drafts, reduced rewrite cycles, and more consistent content.
Get started here.
A few details will help me prepare so our first session creates real movement, not just warm-up time.
It takes about two minutes. Everything you share stays confidential. I'll respond within one working day to schedule a session or discuss next steps.